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Robo Advisor Works To Expand Services And Fees

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Mark Melin
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After providing his financial services to clients without charge, WiseBanyan has decided it’s time to generate revenue on the $50 million the automated brokerage platform has under management. The firm is rolling out a tax reduction strategy on investments that the firm says provides a winning return on investment for its generally middle class investor base with under $100,000 or less in assets under management. The move highlights how robo advisors work to differentiate their services -- and generate fees in the low fee industry.

Robo advisor industry - driving fees lower and lower as human minimums likely to rise

When Betterment CEO Jon Stein, the largest independent robo advisor with $3 billion under management said...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.