It sounds as if the Natural Sciences and Engineering Research Council of Canada, which recently funded the study titled “On the reception and detection of pseudo-profound bullshit,” is intimately familiar with the financial services industry. In a series of academic studies, researchers said they inserted random vague buzzwords into descriptions that were in fact illogical, but they were nonetheless judged to be profound under an “academic” veil of intelligible language. If you want to cut through the report's own profound bullshit and at times hilarious usage of obfuscating language to prove a point, it can be summed up in a few sentences. Those whose cognitive skills are lacking and don't have the requisite desire or intellect to challenge obfuscating language...
Using Obfuscating Language, Researchers Examine Those Most Receptive To "Profound Bullshit"
Mark Melin
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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

