Former General Motors executive Bob Lutz has a warning for Apple after the Wall Street Journal reported it is entering the automotive market: get ready to enter a “gigantic money pit.” But in his critique of Apple does he miss what has driven their unique brand of success?
Lutz: Apple entering a loosing venture, but it might not matter
Speaking on CNBC’s Closing Bell Monday, Lutz outlined a scenario where Apple is likely to enter a losing venture, which should be a concern to investors.
“If I were a shareholder I’d be very upset because they’re currently engaged in a very high-margin business and the...
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