Will Google Live Streaming help change "mass communication?"
As the cable company’s stronghold, if not at one point virtual control, over reaching mass audiences is increasingly crumbling – and content companies such as Netflix and even retail giant Amazon getting into the mix of providing streaming content “over the top” through the Internet – Google’s YouTube is in the midst of building a live streaming video application to compete in what could be one of the most important media battlefields over the next decade. This illustrates how powerful Internet forces are building live applications that may one day directly challenge and ultimately dis-intermediate traditional cable powerhouses. In upgrading their offering, Google joins Facebook...
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