In March, Odey Asset Management rebranded most of its investment funds under its newly created Brook Asset Management subsidiary. The subsidiary was created last year as part of the asset manager's plan to rebrand itself.
Q1 2021 hedge fund letters, conferences and more
The rebranded funds are all those managed by James Hanbury and Oliver Kelton, both partners at Odey AM. However, funds run by Odey himself, including his flagship European fund and long/short Swan fund, have kept the 'Odey' identifier. In total, £1.3 billion of funds moved over to the new Brook business.
New fund launches
Over the past 12 months, the boutique asset manager has been beefing up its fund...


