Amazon Seeks To End Astroturfing, False Reviews

Amazon has developed an apparently fundamental set of guiding principles driving an algorithm to determine which product reviews are most appropriate. As some algorithmic hedge fund managers might attest, a simple algorithm based on unique and clear insight is often the most durable foundation over the long term, which speaks to Amazon's logic.

Amazon: Verified users given priority over "astroturfing" reviews

The formula Amazon uses to discourage “bot” recommendations and other false positives, according to a Guardian report, first reported by CNET, has three primary strategic guideposts. Verified users will receive numeric significance in the new formula, as will current reviews and those marked as...